Crescendo Speak Gives Social Media Campaigns A Viral Push
How did you get your idea or concept for the business?
What isunique about your business?
What service do you offer?
How do you advertise your business?
To what do you attribute your success?
I think terming it as a success will be a bit premature. The journey has just gotten started. But we have reached this favorable point because of the great level of understanding, cooperation and work division between the co founders. Also, an ethical and customer centric outlook has allowed us to have happy and repeat users of an easy-to-use and user friendly product.
Do you have exposure in working in other cities or countries other than Delhi-NCR?
For the last two years post my marriage I was living in Ludhiana actually. It is my husband's hometown to which he had to shift to for personal reasons. In fact we have just shifted our base to Gurgaon to grow the business. Before my marriage I have lived in Lucknow, Delhi, Pune, Mumbai and Bangalore, so yes, I have experience aplenty in other ciies than Delhi-NCR (not in other countries though)
What are the obstacles did you face in your venture?
This being my first startup in earnest, I faced the challenge that any fledgling business would face. Right from the selection of UI developers (have gotten burnt once on this) to formulating the entire thing and getting it devleoped. Keeping the cost manageable and bootstrapping it out of my own pocket was another issue. Also, my digital marketing freelance was also budding at the time so I had to work real long hours to balance everything out.
What are the challenges you face being a female entrepreneur?
To be very frank there has not been many challenges that I have faced as an entrepreneur that were sexist in nature. But that can be attributed to the two factors that are generally the source of great difficulty to fellow women entrepreneurs. One being support of husband and family and I have been blessed by brilliant support and encouragement from all my near ones. (My husband and I share all family responsibility equally). And the second I believe that being a tech product dealing with online marketing, this field has a lower strata of sexist narrow mindedness. There were times that I got raised eyebrows being a woman founder for a tech driven product but my knowledge about my field always managed to turn the shock into appreciation.
What are your strengths and weakness?
I can't admit defeat when there is a problem to be solved. I just can't leave something undone once I start. I also believe my marketing acumen to be my strength along with innovating with new ideas and strategies to achieve an objective. I am a great believer of the saying "What does not kill you makes you stronger" and hence I have never in my life shied away from hardwork. I am extrovert, a meticulous planner and like I mentioned earlier I can quickly adapt to any situation or surrounding easily. And my weakness is Pertaining to startup and running my own venture I believe I still need to grow strong mentally with the ups and downs and the variance that is inherent in running your own venture. Reaching this stage has been a great learning curve but with all the things that I foresee in the future for my company, I know that I have a long way to go still.
Do you have any regrets while pursuing your venture?
Regrets stemming from my venture no. I have loved working on it and growing it. I just wish I could have given it more till now as there have been personal compromises that I have made. But broadly there have been no regrets.
Do you think you have been successful in your venture?
Like I said before, it is still a bit pre mature in the journey to start using the worlds like success. We are a new venture that is still growing. Currently I am not analyzing it on the metric of success and failure but only growth and I would want to keep it growing till the answer to your question is automatically answered; not by me but by the users of the site themselves.
If you had one piece of advice to someone just starting out, what would it be?
Neither be swept by the wave of startup and start something for the heck of it, nor be troubled by people saying that everyone is doing a startup and you shouldn't do it. Find something that you love working on, treat your business as a proper business, don't take shortcuts, and work ethically to grow a long term sustainable business rather than a fad of passing time. And always talk to people with an open mind and keep on learning.