Evoxyz Ensures Safety Of Your Child

By: Natasha Mahesh, 2017-01-13 10:36:55.0Category:  Personalities
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Shilpa  started her career from the I started my career from the prim R&D organization of India C-DOT. I got hired to C-DOT through my campus. Since then I worked with various software organizations for more than 17years after which we incepted Evoxyz. In the year 2014, there was a series of safety events that happened both for women and children. An incident happened to the child of a very close friend of mine which shook to me death. It changed my mindset to the level that I decided to work for the cause. I realised it very fast that I had to use my strength as a technologist to fight for this cause. This is when I met Abhishek and Sukhesh very close friends and incepted Evoxyz. . The unique thing about our business is that we are building child safety solution not only to cater to need but to develop a market space where multiple players can flourish. From the product stand point we are building a very intelligent IoT platform beneath the Chid Safety solution which has multi domain applicability. This makes our business future proof and ready for other domain like healthcare and workforce management.

Tell us a bit about your background (family, school, college, upbringing)?

I am born and brought in a punjabi family. The youngest of the 3 sisters I always wanted to run my dad's profession and hence chose to be an Engineer interestingly from the same college as him. This was he is my super senior. Being an Entrepreneur was a dream for him and when in year 2014 a series of events happened I took the plunge

How did you start your career and where are you now ?
I started my career from the prim R&D organization of India C-DOT. I got hired to C-DOT through my campus. Since then I worked with various software organizations for more than 17years after which we incepted Evoxyz. 

How did you get your idea or concept for the business?
In the year 2014 there was a series of safety events that happened both for women and children. An incident happened to the child of a very close friend of mine which shook to me death. It changed my mindset to the level that I decided to work for the cause. I realised it very fast that I had to use my strength as a technologist to fight for this cause. This is when I met Abhishek and Sukhesh very close friends and incepted Evoxyz.

What is unique about your business? 
Child safety is not a very structured market. The unique thing about our business is that we are building child safety solution not only to cater to need but to develop a market space where multiple players can flourish. From the product stand point we are building a very intelligent IoT platform beneath the Chid Safety solution which has multi domain applicability. This makes our business future proof and ready for other domain like healthcare and workforce management

What service(s) or product(s) do you offer/manufacture?
Evoxyz builds and sells Child safety solutions. They are primarily wearable devices which children wear and parents can get real time updates about their location as well as wellbeing on their smartphone. The wearables are available through online retail channels. The enterprise deployments are done in schools and academies where the wearables are provided by us to schools and they provide it to parents. In enterprise deployments parents, can locate the children even within indoor premises and get alerts when they enter a prohibited area.

How do you advertise your business?
We advertise our business through Digital Marketing and Social Media. We also have a PR Agency on our rolls that works on the image and brand building for Evoxyz

To what do you attribute your success?
Am I Successful? Not Sure. Whatever I have achieved in my life I attribute to my hard work, perseverance, support from family and friends. Having a big ambitious career is not possible without the support of your spouse and I feel lucky that I have a companion in my husband who shares the same vision as me

What made you choose your current location? Do you have exposure in working in other cities or countries other than Delhi-NCR?
Delhi-NCR is a place which is not rated good on Safety Index and hence we were very clear we will start deploying our solutions from here. We now have deployments in cities like Ludhiana and Aurangabad. In my professional career I have worked in countries right from Japan to Europe to the Americas

What are the obstacles did you face in your venture?
The Journey is full of obstacles right from building the product to execution to sales to customer delight. On top of it there are day to day challenges right from opening the office lock on your own to making your own coffee and sometimes lonely long travels

What are the challenges you face being a female entrepreneur?
Well, I am lucky to be a part of the transition generation where woman are getting more and more opportunities to excel in their professional work. As a woman, the only challenge I face sometimes is the limited capability to establish an instant rapport as the other side may not take you seriously. On the contrary I sometimes feel that being a Woman sometimes helps, as even if there are no synergies, out of respect the potential customers give you a patient hearing and it gives a better chance for me to give our pitch.

What are your strengths and weakness?
Strengths – A great team builder, technically hands-on and extremely high perseverance

Weaknesses –  takes things personally too often


Do you have any regrets while pursuing your venture?

Only one should have started much earlier.


Do you think you have been successful in your venture?

Oh yes, with more than 5000 users on my platform each one of them revenue paying we feel we are on a roll


If you had one piece of advice to someone just starting out, what would it be?

Just jump don't evaluate or calculate, take the plunge.



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