First Traditional Art Entrepreneurship Summit Held At NDIM

By: Natasha Mahesh, 2017-01-16 02:23:19.0Category:  Events
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The first Traditional Art Entrepreneurship Summit (TAES) organised by MITHILAsmita, a Madhubani Painting Social Enterprise, and New Delhi Institute of Management, in collaboration with ZUYD University Netherlands to strengthen the artisan sector in India on the 14th of January, 2017 in New Delhi. The TAES is the brainchild of Ihitashri Shandilya, founder of MITHILAsmita. MITHILAsmita is an award winning Social Enterprise working to promote the heritage 'Madhubani paintings' of India, and its traditional rural women artists.


The Chief Guest of the event was Jaya Jaitly, Founder Dastkari Haat Samiti Creator Dilli Haat. She said during the event, "In India  everything has a meaning. Every piece of art tells a story". She spoke that various initiatives have been executed to empower artisans and indirectly improve the tourism sector. The Guests of Honour were Dr Sharmila Dua (NIFT Dean), Dr Shashank Shah (Harvard University SAI), Archana Chaudhary (UNESCO MGIEP), Amit Kr Singh (Mondelez International Inc), Dr Baldev Setia (NIT Kurukshetra), Prof Saraswati Setia (NIT Kurukshetra), Mallikarjuna Lytha (Fair Trade Forum India) and Geeta Athreya (Good Weave).


During the Summit, five panel discussions were held to discuss how these stake holders can together contribute to the sustainability of traditional art and craft forms and the economic empowerment of the artists. The participating organizations were NIFT, British Council, Villgro, Fair Trade Forum India, Dastkari Haat Samiti, NSDC, Aspen Network of Development Entrepreneurs ANDE, Harvard University South Asia Institute, Scale Ventures, Raah Foundation, Karmacircles, Kumaon Handicrafts, Sasha Handicrafts, Hero Motorcorp , Foundation for MSME Clusters (fmc), SAR Group,  Maati Ghar, Banasthali Vidyapeeth, Collaborative community,  End Poverty & NEEV Herbals.


During the discussions, one of panelists Rahul Narvekar, (Former CEO of IndianRoots) said,  "Indian consumer is ready to spent 3.5 lakhs on Louis Vuiton handbag & not 26,000 INR on handcrafted saree." Another panelist Nishtha Vengurlekar from NSDC also suggested that, "Government needs to work in tandem with organisations which work at grass root level."




An All India Arts Alliance (AIAA), a collaboration of multiple Indian artisan enterprises was launched during the Summit. It is also an initiative by Ihitashri Shandilya (Founder, MITHILAsmita) and supported by leading art & crafts organizations of India, Corporates, Trusts and Academia. This Pan-India Alliance aims to work towards the empowerment of Indian artisan enterprises using the concepts of management, technology, marketing and collaboration. The Alliance was inaugurated by Dr Shashank Shah, Harvard University SAI & Shri VM Bansal, Chairman, NDIM.


Artisan sector is the second largest employer in developing nations, only next to agriculture and this Summit aims to discuss the role that Entrepreneurship can play in addressing the challenges of this sector through contribution of various stakeholders (Academia, Corporations, Funding organizations, Business Incubators and Government Bodies).




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