Glam Studio Aims To Be The Next Oyo For Beauty Industry

By: Natasha Mahesh, 2017-02-13 10:08:10.0Category:  Personalities
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Sadiya Naseem, CEO of Glam Studios, came from a middle class in Etah, Uttar Pradesh. At the age of 18 she founded a small coaching centre named " Sure Success Club" to train girls from middle class families to improve their communication skills and to focus on overall personality development. She trained around a thousand girls in one year and that was really a turning point of my life. She has been a part of the launch of five successful start-ups including The Sunday Journal, RadioMaska.com, Martjack.com, Myguesthouse.com, Oyorooms.com and the Journey continues with Glam Studios.

Tell us a bit about your background?


I come from a middle class family and a small city - Etah in UP.  Completed my schooling from UP board and then Joined AMU for further studies and did my Bachelor's degree in Communications and post graduation in Journalism and mass communications from there.  Later, went on to pursue Senior Management Program in Strategy and leadership from Indian Institute of Management, Calcutta.


How did you start your career and where are you now ?


I was passionate about creating new things and building my own stuff, that passion made me start my entrepreneurial journey at the age of 18 when I founded a small coaching centre named " Sure Success Club" to train girls from middle class families to improve their communication skills and to focus on overall personality development. I trained 1000 girls in one year and that was really a turning point of my life. Since then I have been a part of the launch of five successful start-ups including The Sunday Juornal, RadioMaska.com, Martjack.com, Myguesthouse.com, Oyorooms.com and the Journey continues with Glam Studios where I am working along with the team to make GlamStudios, the largest chain of salons operating in the budget segment across the Globe.


How did you get your idea or concept for the business?


I always wanted to start my own venture and was keen to do something for the beauty and wellness industry. As a customer I always felt the need of quality services at affordable rates but unfortunately there was no brand operating in the budget segment even though the industry is growing at a rapid pace. As a result 85% of the salons are unorganised but with the concept of Glam studios we will be able to organise this segment and make standardised and quality services available at an affordable cost to the woman next door.


What services do you offer?


GlamStudios is a tech-driven brand of affordable salons. We aggregate and upgrade the existing budget salons through technology, training, processes, rates standardization and bring them under one brand. We offer predictable experience at unmatched price points to our customers.


How do you advertise your business?


We are using both online and offline mediums to reach our target audience however we have seen better results coming in from digital platforms like Facebook and Google.


To what do you attribute your success?


The support I received from my family, friends and of course team at Glam.


What made you choose your current location? Do you have exposure in working in other cities or countries other than Delhi-NCR?


Being in Delhi/NCR, we had better understanding of this market in terms of customer psyche, locations and all hence we launched in Delhi/NCR first.


What are the obstacles did you face in your venture?


Since we rebrand existing salons, getting businesses that were in existence for five years or ten years, or even more, to change their name and identity was a major challenge. We made these salons understand that the advantages and support that we provide were worth a name change and more.


What are the challenges you face being a female entrepreneur?


I don't think that because of being a woman entrepreneur I faced any challenge worth mentioning. However the reason might be the support I get from my family where in my husband takes care of my six years old daughter and manages the household so that I can follow my dream.


Do you have any regrets while pursuing your venture?


The only regret I have so far is why had I not started it earlier.


If you had one piece of advice to someone just starting out, what would it be?


I believe one should not wait if he/she has any project in mind because time is very precious, if you miss it now, you will regret in future.




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