Most Controversial Fashion Ads Of 2016

By: Natasha Mahesh, 2016-04-07 08:00:00.0Category:  Awareness
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Here are some of the most controversial Fashion ads of 2016 till date :

Gucci ad featuring ‘Unhealthily Thin and Gaunt’ looking model banned in England

The ad came to the attention of the UK’s Advertising Standards Authority after a complainant reached out regarding this image.

On April 6th, an Ad for Gucci featuring very thin models has been banned in England. The ad was flagged by the UK's Advertising Standards Authority after they received a complaint for using a model that was "unhealthily thin and gaunt." After carefully reviewing the ad, the authority agreed with the complainant and ordered the ad to be removed.  "We considered that her torso and arms were quite slender and appeared to be out of proportion with her head and lower body," the advertising watchdog stated on their website. "We also considered that her somber facial expression and dark makeup, particularly around her eyes, made her face look gaunt." The Italian fashion brand defended the spot, contending that the model in question was just "toned and slim."

Gap Kids under fire for ad campaign featuring Black girl used as arm rest

PHOTO:The pulled ad for Gap Kids featured a youth cirque company called "Le PeTiT CiRqUe."

On April 1st an ad of Gap Kids was launched featurign, a 12-year-old white girl from a youth performance group is leaning her arm on a black 8-year-old fellow troupe member, who also happens to be her adopted sister. But Critics said the ad gives a message of "passive racism." The campaign that was launched last Friday, was made in collaboration with Ellen DeGeneres' lifestyle brand ED. As part of the campaign, Gap Inc., based in San Francisco, is donating $250,000 to the charity Girls Inc. to support its economic literacy program.

Calvin Klein Under Fire for Sexist Billboard

This is an ad of Calvin Klien pasted on a gigantic NYC  billboard, the left shows an almost up-skirt shot of actor Klara Kristin along with the words, "I seduce in #mycalvins," while rapper Fetty Wap is shown portrait-style with the statement, "I make money in #mycalvins." Now the CEO of a rival lingerie company, ThirdLove, is calling out Calvin Klein for the billboard's sexist message. Heidi Zak started a petition today to take the billboard down. "The billboard propagates an archaic and offensive gender stereotype that women are nothing more than sexual objects, while men are the breadwinners. Calvin Klein has a vast assortment of content for this campaign, so we find it appalling that the company chose to put these two images side by side in one of the most highly visible intersections in the country," Zak wrote in the petition. "Is the message of Calvin Klein that women are only good for seduction? Are we stuck in the 1950s? Are these the values of the Calvin Klein brand?" Calvin Klein recruited Justin Bieber, Kendall Jenner, and a fleet of musicians and artists for its spring campaign, with ads that asked them to fill in the blank Mad Libs-style for the statement "I __ in #mycalvins." Two of those ads were pasted on a gigantic NYC billboard and the juxtaposition of the two statements and imagery makes you wonder how this got the greenlight. The  billboard was later taken down overnight as part of the planned rotation of our Spring 2016 advertising campaign

Posters of Nobody’s Child banned for 'Irresponsible' Image of Young Model

On March 2016, Posters for an ethical fashion brand called Nobody’s Child have been banned for being “irresponsible” and sexualizing models who appeared to be children. One of the bus shelter ads for the brand Nobody’s Child featured a female model wearing a black jumpsuit and heeled shoes, sitting on the arm of a sofa with one leg bent resting on the sofa. It had text reading “nobody’”. The other poster featured the same model wearing a tartan dress, sitting on a chair facing towards the camera. One leg was slightly raised with the same text.

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